
Collagen has grown from a niche health food store oddity to a ubiquitous wellness staple, appearing in everything from drinks and supplements to skincare products. But before you start dusting your morning porridge with expensive powders, it helps to know what you're actually paying for.
The most abundant protein in the human body, collagen acts as the structural glue that keeps our skin elastic and our connective tissues functioning. Our natural production starts to tank as we age, and collagen supplements promise to help redress the balance.