Black Friday used to be known for crazy crowds rushing into stores and fighting over the best deals. Now, that chaos has wriggled its way online. Products now come from a hundred different brands you’ve never heard of, accompanied by “reviews” that might very well be written by the very same companies.
Not to worry. More than a decade of experience as a professional product reviewer has given me a pretty well-honed nose on what’s a good deal for you and your family. Much of that time was spent in a lab, testing everything from washing machines to hair dryers. I have also covered retail shopping events such as Black Friday and Prime Day enough times to know how companies try to deceive you, and how to spot it.
