Welcome to Creative Bloq's Apple Watch Prime Day blog. Here you'll find the best deals available for every generation of Apple's wearable, from the Apple Watch Series 8 to the Apple Watch Ultra.
With the advent of the Apple Watch Ultra, Apple's wearable line up became even busier in 2022, with options for everyone from extreme sports fans to those who just want a budget option for activity tracking and messaging. We'll let you know all of the info you need to make a decision, from price history to how a product fared in our rigorous reviewing process.
See below for our pick of the best deals as they arrive on this second day of Prime Day, and for a general overview, check out our Prime Day Apple Watch deals roundup. And for all the best prices on iPads, MacBooks and more, head over to our main Prime Day Apple deals page.
Apple Watch Prime Day deals: US
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Apple Watch 8 (41mm):
$399$279 at Amazon -
Apple Watch 8 (45mm):
$429$309.99 at Amazon -
Apple Watch 8 GPS + Cellular (41mm):
$499$429 at Amazon -
Apple Watch SE (2nd Gen):
$249$209 at Amazon -
Apple Watch SE (2nd Gen, GPS + Cellular):
$329$279.99 at Amazon -
Apple Watch SE (1st Gen):
$279$179 at Walmart
Apple Watch Prime Day deals: UK
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Apple Watch Ultra (S):
£849£819 at Amazon -
Apple Watch 8 (41mm):
£419£369 at Amazon -
Apple Watch 8 (45mm):
£449£379 at Amazon -
Apple Watch SE (2nd gen):
£259£228 at Amazon
Hello and welcome to Creative Bloq's Apple Watch Prime Day deals blog! We've already seen plenty of brilliant pre-Prime day deals, but things went a bit quiet over the weekend. Thankfully, the deals are starting to pop up again – and right now at Amazon in the US you can get a whopping $70 off the Apple Watch Series 8 in both 41mm and 45mm editions.
Over in the UK, Amazon is offering a similarly great deal on the Apple Watch Series 8, with £50 off both sizes. That means you can grab a current-edition Apple Watch (complete with always-on display and temperature tracking) for £369 – a steal.
Right now in the UK Amazon is offering £90 off the Apple Watch Series 7 45mm, complete with Cellular (which means you don't need a phone connection to use it). The Series 7 is one of our favourite models, and the 8 offered a curiously incremental upgrade last year. If you don't need crash detection or cycle tracking, £409 is a brilliant deal.
The Apple Watch comes in all shapes and sizes – and prices. Cheapest of the lot is the Apple Watch SE, which is missing a few features such as the always-on display and temperature tracking. But with $30 off at $219, it's ridiculously good value at Amazon in the US right now – and the cheapest we've ever seen it.
It's hardly the most earth-shattering deal around, but Amazon in the US is currently offering $20 off the Apple Watch Ultra, bringing it down to $779. But hey, deals on the brand new Ultra are rare, and it's the toughest and most rugged watch the company offers.
If you've been deciding between Apple Watch models, you might have spotted that as well as size (41mm or 45mm), you can also choose between aluminium or stainless steel. The latter is much pricier, but as well as looking more premium, it offers some practical benefits – the screen is much stronger and more scratch resistant. Right now, Amazon has $70 off all 3 colours of the steel Apple Watch Series 8. It's still $729, but if you had your eye on the luxury version, it could be worth going for.
It's looking like $50 off the Apple Watch Series 8 is the main deal for Apple's wearable (so far, at least, though we know it isn't actually Prime Day anywhere yet). The deal is available in both the UK and the US.
For many, a renewed Apple Watch is a brilliant way of saving some money. You can get certified renewed tech on loads of sites, and one of those renewed models is this Apple Watch SE, which is selling for a third less than the price of a new Watch – get a Midnight 44mm version for just $199.99 at Amazon (new price: $299.99), but there are deals on every colour – just click through.
Prime Day is about to begin officially in the UK, and a cheeky little £10 discount on the Apple Watch SE (2nd generation) (GPS, 40mm) is worth a mention. Since Amazon's discount brings it to £249 it's still £20 off its lowest ever price, so we hope it'll fall further but it's worth keeping an eye on in case this is as good as it gets.
So, the clock has just ticked over to midnight and I'm delighted to say there has been movement on two of the deals we've reported on so far, bringing them both into record-low territory. Given my eyes are propped open with matchsticks, this couldn't be better news.
The Apple Watch Series 8 (GPS 41mm) has come down by a further £20 – undercutting any previous deal we've seen by a delightful £10. Get it in a multitude of colours now, down from its RRP of £419 to £349 at Amazon. Hurrah!
Or you could go for the larger 45mm version, which is also at a record-low of £379 at Amazon (down from the RRP of £449).
Sure, the watches were already discounted to £20 more than this price, but it's a downwards slant to rock bottom on the newest Watch model and that's what we're looking for.
The Apple Watch SE has also come down to the lowest price we've seen, by no less £11. And you can buy a lot with £11. Get the Midnight or Silver versions now on Amazon for £228 (the Starlight colour is not as good a deal, fyi).
It's worth noting that those Apple Watch Prime Day deals in the UK extend to the more expensive wifi + cellular configurations as well.
Apple Watch Series 8 (GPS + Cellular, 41mm) is reduced from £529 to £449 while the larger 45mm model is reduced from £549 to £469. Both of these are record low prices in the UK.
But what is this we see. Apple's saved the best to put live last. It's just dropped a Prime Day Apple Watch Ultra deal, and it's the best price we've seen on this premium smartwatch, and by a long way.
You can get the small size of the Apple Watch Ultra for £849 £719. That's a saving of £130. Sure, it's still an expensive watch, but bear in mind that until now we've never seen a discount of more than £30 on this rugged wearable, which was released last September.
So Prime Day has got off to a great start for anyone looking for an Apple Watch in the UK with official Prime Day deals on all recent models. There's also 30% off the 2021 Apple Watch 7 GPS + Cellular version - now £329, which is an interesting buy if you want a mobile connection.
How will the US compare? Many of the UK Prime deals we're seeing match the size of general deals that we've already seen in the US in the past, so it may be that we don't see so many Prime exclusive discounts in the US... or maybe we'll get some record low prices. We'll be back in a few hours time to find out so be sure to join us right here on this page.
Happy Prime Day (Officially Certified™️) everyone! It's your Tech Reviews Editor Erlingur here. If you're getting up VERY EARLY (or staying up VERY LATE) in the US, we've got some good news. The Apple Watch (price) has fallen, and it can't get up!
Sorry, I've been drinking my coffee too fast. What I mean to say is, the official Prime Day deals are now active on the Apple Watch, and they are at a record low for a number of models. My pick of the bunch, because I'm a simple man with simple needs, is the Apple Watch SE (which does everything you need from an Apple Watch without breaking the bank), which is now down to a lowest-ever $199.99 from its RRP of $249. The lowest we've ever seen it at before was $219, so light the Record Low Beacons, fellow subjects of the kingdom!
This just in: The Apple Watch Series 8 (the latest in the series, if you don't count the niche Ultra, which we aren't) is at an all-time low price.
If you have an Amazon Prime membership, you can get massive deals on both the 41mm and 45mm models. The biggest saving is the 45mm has dropped from $429 to just $309.99, saving you $120 at Amazon.
If you want the 41mm model, that's down from $399 to $279.99, also at Amazon.
Prime Day has arrived!
UPDATE: There doesn't seem to be any good deals on the Apple Watch 7 over at Amazon at the moment... scrap that. There doesn't seem to be any deals on the 7 (unless you want to go for a renewed model.)
In fact, searching through other top retailers' sites, it seems that renewed and refurbished are the only types of Apple Watch Series 7's that you're likely to find today. That may all change tomorrow, as Amazon will release new stock for the second day of Prime, but for now, if you want all the features that the 7 has to offer, and a few more, at a record low price, then the Apple Watch 8 is currently your best bet. In short...
Best Apple Watch 7 deal = Get the Apple Watch 8 down from $399 to $279.99 over at Amazon.
Not fussed about the newest model of Apple Watch, and just want a pretty-looking smartwatch, that isn't smarter than you?!
The first generation of Apple Watch SE (2020) is currently at a low price of $179 for the 40mm space grey model. This is a pretty big step down from the 2nd Gen, which has the same chip set as the 8! And this is definitely not for anyone that wants the most recent features. But if all you want is a solid, basic smartwatch that can take calls, reply to text, and track some daily activity, this is a great bargain.
Apple Watch SE (1st Gen): was $279 now $179 at Walmart.
Once you go Apple it's hard to stop adding Apple products into your life until one-by-one every piece of tech you own is part of it's own lovely little ecosystem. With that in mind, we thought we'd mention that the AirPods 2 have a Prime Day Deal of their own running now – not quite at the lowest price ever but only $10 off. They do go awfully well with an Apple Watch.
Get AirPods 2 with 30% off: Was $129 now $89.99 at Amazon
The cheapest, newest Apple Watch you can get in the UK right now is the SE 2. It has the same chip as the Apple Watch Series 8 and with this record-low price of £285, we think it's a go-er.
Buy the Apple Watch SE (2): Was £319 now £285 at Amazon.
Yep, this has got to be the Apple Watch deal of Prime Day 2023. £349 is the cheapest we've ever seen the brand new Apple Watch Series 8, knocking a whopping £70 off the price. Grab this one while it lasts at Amazon!
We weren't expecting to see any decent deals on the brand new Apple Watch Ultra this year, so we're surprised to see that Amazon is offering £84 off Apple's most rugged smartwatch right now, bringing the price down from £849 to £765.
Over in the US, that Walmart deal on the first generation Apple Watch SE is still the cheapest way to get hold of an Apple Watch right now, currently at a low price of $179 for the 40mm space grey model.
Apple Watch SE (1st Gen): was $279 now $179 at Walmart.
It isn't only the Apple Watch itself on offer at Amazon in the UK. There are also a few deals to be found on official Watch straps, like this white Sport Band, down from £49 to £42.99.
If you're on a budget but want something a little less dated than the 1st gen Apple Watch SE, Amazon US currently has the current 2nd gen version available for $50 off, down from $249 to $199. While it doesn't pack an always-on display, the SE is surprisingly mighty, featuring all the fitness tracking tools. you'd expect along with the brand new Crash Detection feature.
Don't worry, we haven't gone anywhere and are still working around the clock to bring you the latest deals on Apple Watches and accessories this Amazon Prime Day. You'll be the first to know when we find a huge saving, check back every 30 minutes to see what we've found and how you can save.
Want to leave your phone at home? One of the main benefits of the cellular edition Apple Watch is that you don't need an iPhone connection to use the internet for calls, messages, music etc. – and right now at Amazon US the LTE Apple Watch Series 8 is a whopping $120 off, down from $499 to $379 for the 41mm version!
While we expected to see plenty of deals on the Apple Watch Series 8 and Series 7, the brand new and ultra-rugged Apple Watch Ultra seemed less likely. But believe it or not, right now Amazon UK is offering £130 off the Ultra, bringing the price down from £849 to £719.
So what's the difference between the Apple Watch SE (2) and the Apple Watch Series 8? Besides a hundred or so dollars/pounds, there are some key differences as you'd expect.
Yes, they have the same chip – a dual processor, no less. But the 8 is more money for a reason. The design is more premium, and it has 20 per cent more screen. There are health trackers on the 8 that the SE (2) doesn't have – temperature sensing, ECG, heart rate, blood oxygen – whereas the SE only has heart rate monitoring. But that's sort of it, to be honest. Even the battery life is comparable now there's low power mode.
So, if all those features are important to you, you should get the Apple Watch 8 right now for the record-low price.
UK: Was £449 now £379 / US: Was $399 now $279 (US)
If they aren't so vital, grab the Apple Watch SE (2) also at an all-time low.
UK: Was £259 now £228 / US: Was $329 now $278
Need a replacement or spare strap? There are a ton of deals on straps over at Amazon. None on the official Apple one but if you're not picky about having an official one, this is a great option.
See the Apple Watch straps on offer at Amazon now.
Some people have been asking us if we expect there to be new Prime Day Apple Watch deals from midnight. No, is the short answer. Generally during Prime Day, once the official members-only deals are live, that's it; the prices don't get any better.
It's already the second day of Prime Day in the UK now, and the Apple Watch deals all remain the same. That £130 saving on the Apple Watch Ultra remains the most surprising of the bunch. The biggest saving is limited to only one size and style, but there are smaller discounts on others.
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Get Apple Watch Ultra (Small, Alpine Loop) for
£849£719 at Amazon
The Apple Watch Ultra isn't for everyone (the price certainly isn't), but fortunately there's still broad availability on all of the other Prime Day Apple Watch deals that went live in the UK over 24 hours ago. That includes the record low UK price on the Apple Watch 8 in all configurations.
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Get Apple Watch 8 41mm GPS: was
£419now £349 at Amazon - Get Apple Watch 8 44mm GPS: was £449 now £379 at Amazon
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Get Apple Watch 8 41mm GPS + cellular: was
£529£449 at Amazon -
Get Apple Watch 8 45mm GPS + cellular: was
£549now £469 at Amazon
If you're considering an Apple Watch alternative, our favourite cheapie option is the Amazfit GTS 2 Mini. It was already very cheap for a smartwatch with a sleek screen and health monitoring features, as we note in our buying guide. But it also has a Prime Day deal on now, which reduces the price by 30% to just $69.99.
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Get Amazfit GTS 2 Mini: was
$99.99now $69.99 at Amazon
For something a little bit more premium but still a cheaper than the cheapest Apple Watch, we've long recommended the Fitbit Sense. With good fitness tracking and stats and six days of battery life, we think it's the best Apple Watch alternative for those looking for a watch for health and exercise monitoring. There's a Prime Day deal here too, with 28% off.
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Get Fitbit Sense smartwatch: was
$249now $180 at Amazon
Having said that, the Apple Watch SE is also so attractively priced now that you might not want to go looking for a cheaper alternative. It's the cheapest Apple smartwatch, but the 2nd gen version is super functional with fitness and sleep tracking, crash detection and a heart rate monitor. The only issue is that there's no stock left on the smaller 40mm version at Amazon.
We're taking a break for now, but we'll be back to continue to provide updates on the best Apple Watch deals tomorrow. Good night.
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Get Apple Watch SE 2nd gen 44mm: was
$279now $229.99 at Amazon
If you're you're in the UK, and you're simply looking for a good Apple Watch 8 deal that allows you to spend the least amount of money on the latest model, there's one clear winner right now.
Get Apple Watch 8 41mm GPS: was £419 now £349 at Amazon
If you don't mind a used Apple Watch SE then you can get one for $209 at the moment from Amazon, but if you're willing to pay just $10 more you can get a brand new Watch in Starlight Aluminium.
This price is the lowest we've seen it dip on Amazon and there's only a few hours left of Prime, so don't delay if you decide this is the Watch for you. Time, is indeed, ticking.
Apple Watch SE: was $249 now $219 on Amazon
We've been going on about the deal on the Apple Watch Ultra for a day or so now, and don't panic, it hasn't gone away. However it is worth mentioning that this deal is only available on the Ocean Band for 130-200mm wrists, that's the funky yellow one. So if you don't want funky yellow, you'll have to pay an extra $20.
Personally, I like the Ocean yellow, though I don't know if it would go with my non-ocean attire.
Apple Watch Ultra (Ocean Band, 130-200mm): Was $799.99 now $779.99 at Amazon
There are a few Prime Day deals on bands available, which are worth taking a look at if you've already got a Watch and fancy a change or whether you're about to buy a new one and want to have some options.
We quite like the look of the Bifeiyo Apple Watch bands, our favourite is pomegranite. These aren't big savings but it's down from $7.99 to $6.39.
Biefeiyo Apple Watch Bands was $7.99 now $6.39 at Amazon
If you're in the UK, browse Apple Watch bands at Amazon
If you're more worried about price than you are about having the latest features then Walmart is offering the cheapest Apple Watch at $149 right now.
This doesn't have the extra health monitoring features of later watches but if you want a simple smartwatch to take calls on, send texts and track daily fitness activity with, then this is a no-brainer.
Apple Watch SE (1st gen): Was $279 now $149 at Walmart
If you're not sure which Watch is for you then it's worth pointing out that we have reviewed the most recent Watches, and our reviews should help you decide which is right for you.
See our Apple Watch SE (2nd gen) review, where we gave the 2022 Watch 4.5 stars out of 5 and said it was perhaps Apple's most comfortable Watch.
In our Apple Watch Series 8 review, we gave it 4/5 stars and noted that it has a great balance of health, productivity and app support overall, although battery life still lags behind other fitness trackers.
But the one that got the full 5 stars is not surprisingly the Apple Watch Ultra, which has improved battery life and a rugged sports look.
And if you're still not sure which Watch is Watch, see our Apple Watch generations guide.
And news just in.... if you want an extra something to help you look for deals then may we introduce the AI chatbot deals finder.... Just type in what you're looking for and you'll (hopefully) get lots of lovely content on the subject. The chatbot is still in its early stages but feedback is welcome. We're @CreativeBloq on Twitter.
For a solid deal on a solid Apple Watch, you can't go wrong with the Apple Watch Series 8 with GPS and Cellular. The 45mm version is currently $409.99, where it would usually be $529. We've never seen this Watch any cheaper. We also like the slick midnight aluminium case with the midnight sport band.
This Watch is one of the absolute best you can buy and includes safety features like crash/fall detection and Emergency SOS. It also has advanced sleep and health tracking features.
Apple Watch Series 8 (45mm): Was $529 now $409.99 at Amazon
If you know you want Apple Fitness with your Watch, then Best Buy is offering four free months of Apple Fitness when you buy a Watch, or if you're already a Watch owner then you get three months for free. Best Buy is matching many of Amazon's prices on the Watch too.
Browse Apple Watch on Best Buy
See the Apple Fitness deal on Best Buy
Feeling indecisive about whether to buy an Apple Watch? You're not alone. I've bought and returned three of the things in the last few years – but thanks to a Prime Day deal, I might finally be about to keep one.
We weren't really expecting to see many deals on the brand new Apple Watch Series 8, but this has ended up being one of the best deals of the entire event. Right now you can still get £70 off the Apple Watch Series 8 at Amazon UK, down from £419 to £349
The Apple Watch SE is already ludicrously good value at £259, but at £228 with £31 off at Amazon right now it's a steal. It might not have an always-on display, but the SE features the same future-proof chip as the Series 8, as well as advanced fitness tracking and features like crash detection.
We've been throwing a lot of Apple Watch deals at you the past 2 days, but have you ever been swayed to try one of the best Apple Watch Alternatives instead?
If so, we've found a tempting Prime Day exclusive deal on the Samsung Galaxy Watch 4 (Classic) size 46mm, that's had a mind-blowing £200 discount reduced from £369 to just £169!
Over in the US, the same watch model but in Silver has a similarly huge discount of just under $200 having been reduced from $379.99 to a much more affordable $181.68. For both US and UK deals there's also an extended warranty available bundled in for free.
Get this deal: Samsung Galaxy Watch 4 classical model for £200/£200 off!
We've found a deal on the Apple Watch Series 8 so great, that we've included it as part of our definitive top 3 picks of the best Apple deals this Prime Day.
We picked this Apple Watch deal due to the large £70 saving, as well as the fact that the Series 8 is a hugely popular Apple product.
Bag this deal now and get an Apple Watch 8 for just: £419 £349 at Amazon UK.
Looking for an Apple Watch charging pad? Check out this 3-in-1 Wireless Charging Station from Otterbox designed to wirelessly charge not only your iPhone but your Apple Watch and Airpods too, all in the same place.
OtterBox is a world-leading accessories company that makes high-quality products that you can rely on. The MagSafe charging station is usually listed at $79.95 but with this Prime Day exclusive deal you can save $22.40.
Get this deal: OtterBox 3-in-1 Wireless Charging Station for $79.95 $57.55
We reported earlier into the Prime Day antics that the Apple Watch Ultra had a bargain deal, on the size small model in Green, which had dropped in price from £849 to £719 at Amazon UK. However, this price has since increased to £819, which is still a decent saving, but we know we can do better.
The best Apple Watch deals differ depending on which colour, size, and band are picked, and the cheapest combination we've found right now is the Apple Watch Ultra size small with an Orange Alpine Loop band for £765.
Get this deal: Apple Watch Ultra (GPS + Cellular, 49mm) £849 £765 at Amazon UK
This might not necessarily be an exclusive Prime Day deal, but the Apple Watch Ultra GPS + Cellular on Amazon US is now the lowest price in 30 days, listed for just $799 $749. This -6% saving might not be the best deal we've seen these last two days but it's something! It's better to save $50 than nothing at all.
Get this deal: Apple Watch Ultra $799 $749 at Amazon US
Prime Day is now over in the UK, and all of the Prime Day Apple Watch deals have ended, but that doesn't mean there aren't any deals left to be had. UK shoppers can still get a discount on Apple Watch Series 8 - reduced from £419 to £369, which is only £20 most than the Prime Day deal.
But for those reading in the US, you'd better hurry if you're hoping to get one of the Prime Day deals above since they're sure to end punctually there too. We're taking a break from the blog now, but we'll be back in the morning to provide an update on what the prices are like after Prime Day. Goodnight!
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Get Apple Watch Series 8: was
$399now $279.99 at Amazon US -
Get Apple Watch Series 8: was
£419now £369 at Amazon UK
