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Fortune
Fortune
Entertainment
Andrew McGowan

‘Avengers: Endgame’ is the biggest movie ever again, 7 years later—and it says a lot about the future of Hollywood’s IP machine

Seven years after it first hit theaters, “Avengers: Endgame” is once again the highest-grossing movie of all time.

Disney and Marvel Studios brought the 2019 blockbuster back to theaters on Sept. 25 as “Avengers: Endgame Encore.” The new version adds a few minutes of footage teasing December’s “Avengers: Doomsday,” plus an introduction from Robert Downey Jr. and Chris Evans. It topped the box office right away, grossing $26 million domestically and $86 million worldwide in its opening weekend. That’s the third-best domestic debut ever for a rerelease, behind only the 1997 special edition of “Star Wars” and the 2011 3D release of “The Lion King.” The Encore beat “Resident Evil” in its second weekend and outgrossed three new non-franchise releases: “Heart of the Beast,” “Primetime,” and “Forgotten Island.”

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