2023 has been a big year for rebrands, which means it's also been a big year for logos. And while recent years have seen pretty much every brand in the land adopt a simple (read: dull), flat, sans-serif wordmark, plenty of designers appear to have reversed course this year, with a notable number of brands resurrecting logos from their own history books.
Below are some of the most notable new logos we've seen in 2023 – some of which were triumphs, and others that, judging from the response online, didn't quite hit the mark. And if you're in the mood to look to the future rather than the past, take a look at some of our anticipated graphic design trends for 2024.
