AI is changing every single industry on the face of the planet, and filmmaking is not escaping. Every product release, new software, hardware launch or trade show has AI at the forefront of branding and marketing. The film industry is far from sheltered from this technological change, but is instead very much involved in driving forward the software and hardware to make it all possible.
A little while ago I had the pleasure of catching up with Freddy Chavez Olmos to discuss how he was using AI to create films. We discussed the pros and cons as well as the opportunities for the industry as a whole. It is impressive to see Freddy managing to walk the tight balance between AI and creativity, somehow making sure that it is humans who drive the creative process and not the other way around.
