Dive into the exceptional talent featured in this article, curated by the acclaimed winners of the 2023 Prix de la Photographie, Paris (PX3). This exclusive showcase highlights the brilliance of advertising photography, presenting awe-inspiring works from both professional and amateur photographers around the globe. Established in 2007, the PX3 aims to elevate the appreciation of photography, uncover emerging talents, and connect photographers worldwide with the vibrant artistic community of Paris.
The Paris Photography Prize has grown to become one of Europe's most prestigious photography awards. Submit your finest work to our competition for a chance to win up to $11,500 in cash prizes, be selected for the PX3 exhibition in Paris, and be featured in the Annual PX3 book. Don't miss this opportunity to gain international recognition and be part of an esteemed community.
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#1 "Saturated" By Felix Renaud
Gold in Advertising/Self-Promotion Mental saturation, or cognitive overload, sets in when the brain has to deal with more information than it can process. A feeling of anguish and suffocation is then felt. Like colours, mental space has a maximum level of saturation. Exceeding this limit can be very damaging. This project aims to highlight this growing phenomenon in society.
Image credits: Felix Renaud
We reached out to Halyna Vitiuk, a finalist of the 2023 Prix de la Photographie, winning Silver in the Advertising/Food category. The photographer from Ukraine captured three dynamic shots of food titled “Tornado of Taste”, “Sweets Moments”, and “Flying Pasta”.
First, the photographer shared with us more detail about her winning images. She explained the concept of her work and the inspiration behind it: “My art is about seeing the interesting and magical in the ordinary. I enjoy creating images that tell stories from my childhood or everyday moments.
Everyday life for me and for most women is associated with cooking food. I always want to find something unusual in it to brighten up this routine. I tried to look at things through the eyes of a child, and then everything around becomes special and magical. French fries turning into a tornado, or spaghetti flying in the air - it's not just imagination, it's a way to show that even the most ordinary objects can tell their own story and capture the imagination of the viewer. It is this desire to convey unique and joyful moments in life that inspires me to create such photographs.”
#2 "Tornado Of Taste" By Halyna Vitiuk
Silver in Advertising/Food For my family, fried potatoes are a regular dish. I cook often because the children love it. And I always wonder why and why children love these potatoes. and think about what a magical taste can be here. However, when you start to look at things through the eyes of a child, everything around becomes special and magical. So I tried to look through the eyes of children and fantasize about the hurricane of taste of french fries. Halyna Vitiuk, a trendy photographer from Odesa, Ukraine, captures juicy and colorful photos filled with creativity, positivity, and happiness. Her career began in the IT and online sales world, but tragic events shifted her focus to exploring these themes in her work. Amidst the war in Ukraine, Halyna sought refuge in a foreign country, experiencing the loss of familiarity. Guided by the wisdom "Focus on good thoughts and all will be good," she aims to share her creativity, support others, and create art projects that celebrate the goodness and hopefulness of the world.
Image credits: Halyna Vitiuk
#3 "William Hill" By Peter Muller
Gold in Advertising/Other, 1st Place winner in Advertising I was commissioned in the summer of 2022 to produce a large series of images for William Hill, the betting company. They were all based around football, as they were to coincide with the new premier league season start. it was a month of solid production to get everything and everyone in place, made sure all the boxes were ticked, as there was a lot to consider, but the shoot went so well, so smoothly. They love the results and so do I. There are still another 15 stills to be approved and retouched, plus 10 super slow motion clips, so I can't wait to see those. i have been shooting for over 20 years. i work mainly in the lifestyle advertising genre, i shoot a lot for various stock agencies as well.my work is normally a fairly natural depiction of everyday activities, but i like to think, on a good day, to make my shots create an aspirational feel and offer the viewer a bit of escapism, or desire to be in the scene. i am a fairly easy going happy kind of guy and i want my shots and images to depict how i want to live my life. i also shoot footage, as it was a natural progression from the very narrative based stills shoots.
Image credits: Peter Muller
We were wondering what challenges the photographer faced while working on her dynamic food shots, but Vitiuk told us that while she didn't experience any difficulties in the process of creating the photographs themselves, “It was only a bit challenging to prepare the food itself. Extra effort was required to make the food look appealing in the photos. For instance, making identical and uniform pancakes or baking gingerbread cookies. However, the most challenging were the photos featuring the tornado and flying spaghetti. I tried several methods to create the shape for the spaghetti and tornado made of french fries. The main difficulty arose from the fact that the french fries were in oil, and the glue wouldn't stick due to the excess oil. I had to come up with another method of attachment to achieve the tornado shape.”
#4 "The Shrimp In The Black Pasta" By Orly Catz
Gold in Advertising/Food Squid Ink Black pasta and steaming shrimp
Image credits: Orly Catz
#5 "Orange Squeezer" By Leka Huie
Silver in Advertising/Self-Promotion For the Assignment of Orange Project, captured the new conceptual of Orange Squeezer for the Mixed Fruit Orange Juice Splash. I am a Hong Kong native, and very interested in many different kind of photography. During 90’s, I graduated in Creative Photography from Humber College , Toronto, Canada. Within the same year, I received the "Student of the Year" awarded by Professional Photographer of Ontario (PPO). I really love all the beautiful images in the world !
Image credits: Leka Huie
Halyna’s work is known for its themes of creativity, positivity, and happiness. We asked the photographer how she maintains these themes in her commercial and advertising projects. We found out: “In my work, I strive for my art to help people find inspiration and joy in everyday things, to look positively towards the future, and to make their own visual discoveries. My pieces embody bright and optimistic moments of life, creating an atmosphere of positivity and happiness. I also pay special attention to color, which is one of the main visual sources of life energy. Therefore, I fill my projects with vibrant shades and contrasts to evoke feelings of joy and optimism in the viewer. This helps my clients attract the attention of their audience and create a positive impression of their product or service.”
#6 "Hermes" By Leon Saperstein
Bronze in Advertising/Fashion Hermes advertorial shot in Fontainebleau, France. Model: Daria Hair: Guy Ifrati Styling, Tracy On Leon Saperstein is originally from Berkeley, California, but has been working off and on from his photo studio in Paris, France since 1999. He travels a lot to work in the US, UK, and Asia; and has worked for many international magazines and brands like: Marie Claire, Harper's Bazaar, Tatler, Cosmopolitan, Elle, l'Official, 125, ICON, and Profil fashion magazines, as well as major brands like: Chanel, Hermes, Gucci, Mauboussin, French Connection, Tony&Guy, Ekjo, Ken Okada, etc. Plus has had his art exhibited in Museums and Galleries in: Japan, China, Spain, France, California, and Chicago.
Image credits: Leon Saperstein
#7 "Synergy Of Beauty" By Iryna Domashenko
Gold in Advertising/Beauty, 1st Place winner in Advertising The idea for the Synergy of the Beautiful series was born in Ukraine in 2022, when amidst the horror and destruction, one wanted to create something beautiful to inspire and give hope that beauty will save the world. Surrealism always gives room to the imagination. I was born in Odesa, Ukraine in 1980. Currently lives in Kyiv. In 1997 I graduated from Odesa Art School 2. I have a higher education and graduated from the Kyiv National University of Technology and Design in 2006. Since 2023 I am a member of the National Union of Photographers of Ukraine. In 2023, part of the series "Synergy of Beauty" won 1st place at the international photo contest Le Prix de la Photographie de Paris (PX3) and 2nd place at the International Photography Awards
Image credits: Iryna Domashenko
Lastly, Vitiuk shared with us what themes she’s excited to explore in her future advertising photography projects: “Working with food brings me a lot of joy, but I also aspire to add an element of human interaction to my shots. Including people in my photographs will allow me not only to highlight the beauty and deliciousness of dishes, but also to convey their emotional aspect. I am confident that this will give my work depth and soulfulness, making it more attractive and memorable.”
#8 "Sweets Moments" By Halyna Vitiuk
Silver in Advertising/Food This photo is a symbol of that happiness, pleasure and joy in the sweets and little things. The atmosphere of home, delicious food and loved ones nearby is what makes our life real. They create those moments that we want to remember. It's like baking pancakes for the whole family, bake cakes or gingerbreads , like prepare breakfasts with waffles or even the simplest cookies or cereal with milk. Therefore, the life seems even more beautiful. Halyna Vitiuk, a trendy photographer from Odesa, Ukraine, captures juicy and colorful photos filled with creativity, positivity, and happiness. Her career began in the IT and online sales world, but tragic events shifted her focus to exploring these themes in her work. Amidst the war in Ukraine, Halyna sought refuge in a foreign country, experiencing the loss of familiarity. Guided by the wisdom "Focus on good thoughts and all will be good," she aims to share her creativity, support others, and create art projects that celebrate the goodness and hopefulness of the world.
Image credits: Halyna Vitiuk
#9 "Olivia Jean's Album Cover Raving Ghost" By Jada And David Parrish
Bronze in Advertising/Music This image is from the album cover we photographed for Olivia Jean's album "Raving Ghost." Profoundly mesmerizing and captivating in its essence, the album transcends conventional boundaries, captivating listeners with its enthralling allure. We conceptualized the shoot and designed a set to match the hypnotic vibe of Olivia Jean's music. The set was built of plywood and paint, and we photographed the shoot using a Hasselblad XDii.
Image credits: Jada and David Parrish
#10 "Cherries" By Tobias Meier
Silver in Advertising/Fashion, Gold in Press/Fashion Surrealism fashion editorial featuring two oversized cherries. 2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies to draw the viewer in. He carefully combines complex sets, backdrops and visual effects for contemporary photography with a surrealist and pop-art feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography. His portfolio features international designers including designers regularly featured at Paris Fashion Week. 2b+photo editorials have gained over 150 international fashion photography awards
Image credits: Tobias Meier
#11 "Alfa Romeo Car Gathering In Taiwan" By Po-Yi Li
Silver in Advertising/Automotive Where there are no agents, there is still a group of people who love Alfa Romeo.
Image credits: Po-Yi Li
#12 "Cherry Fruit Dessert" By Leka Huie
Silver in Advertising/Food For the Cherry Fruit Project, captured a pair of Cherrys , Orange and pineapple fruit dessert I am a Hong Kong native, and very interested in many different kind of photography. During 90’s, I graduated in Creative Photography from Humber College , Toronto, Canada. Within the same year, I received the "Student of the Year" awarded by Professional Photographer of Ontario (PPO). I really love all the beautiful images in the world !
Image credits: Leka Huie
#13 "Feel The Sense" By Shawn Hsu
Bronze in Advertising/Self-Promotion We communicate through space and the purest sense of mind to liberate ourselves.
Image credits: Shawn Hsu
#14 "Cross Road" By Mariko Okubo
Gold in Advertising/Fashion Hommage to the silver screen actress, it is my theme.
Image credits: Mariko Okubo
#15 "Ara Pacis Shifting Perspectives" By Rebeka Legovic
Gold in Advertising/Fashion The Ara Pacis Mundi is a monumental complex characterised by indispensable geometries and obedient spaces with rigorous logic reflects perfectly minimalist metaphysics. The models dialogue with the space and the composition slips into a temperate surrealism. The chromatic choices, the precise area divisions and the spatial construction supports a highly respectful volumetric game that is also conceptual. The clothes and the hats were made by me personally, specially designed for this project. MODELS: Dora&Lara (N Model Management Croatia) MUA&HAIR: Renata Sabljak STYLING: Rebeka Legovic Rebeka Legovic is a journalist and editor, but also photographer specialised in fashion, architecture and conceptual photography. Her photos are recognisable for unusual minimalistic compositions with which she accomplishes a special metaphysical atmosphere setting out of time. Is a rigorous world, attentive to forms, in which beauty and introspection dialogue with an environmental metaphysics in which the human figures are themselves organic components to the visual fabric. She blurs the borders between fashion, architectural and conceptual photography.
Image credits: Rebeka Legovic
