More and more of us are indulging in at-home self-care. We all leaned into it back in lockdown, and with today’s barrage of terrifying news, it’s unsurprising we still feel in need of extra TLC. The products and gadgets we’ve been trying have sent the value of the UK beauty industry soaring, growing by nearly 10% in 2023 to £9.56bn, which demonstrates how much preening and prep we’ve been doing from our bathrooms.
You just have to look at social media to see how big an appetite we have for DIY beauty. The trend for “high maintenance to be low maintenance” routines has seen content creators demonstrate ever-more complicated at-home treatments, from lash lifts to 10-step facials. However, is it all as easy as it looks on TikTok? And is it safe to use all those space-age gadgets and high-strength formulations on yourself without the oversight of an expert?
