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The Independent UK
The Independent UK
Emilie Lavinia

The beauty industry has ‘rolled the turd of anti-ageing in glitter’ by calling it ‘longevity’, says Nadine Baggott

In a new episode of the Well Enough podcast beauty journalist and presenter Nadine Baggott and aesthetic doctor and longevity expert Dr Sophie Shotter discussed the longevity movement and the double standards associated with it. Host Emilie Lavinia asked, “is it just anti-ageing repackaged for the new generation?”

“Longevity would be about skin vitality and anti-ageing would be skin vanity. But from a beauty perspective I only see people jumping on the longevity bandwagon in the sense of re-branding what is a politically incorrect term,” said Baggott.

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