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Rebecca Scott, Senior Lecturer in Marketing and Strategy, Cardiff University

The Bear gets the suffering and self-sacrifice of a top-flight kitchen just right

You really want one of these bullshit stars? You’re gonna have to care about everything more than anything.

The sentiment described by The Bear’s Carmy (Jeremy Allen White) – an award-winning chef who returns home to run the family sandwich joint after his brother’s suicide – is a widely shared belief among top-flight chefs around the world. Elite kitchens run on passion.

The word “passion” is derived from the the Latin word “passio”, which involves bearing, enduring and generally suffering – both positively and negatively. Passion for elite chefs can mean feelings of intense enthusiasm or compelling desire for “everything more than anything”.

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