I'm not sure I know of a cosmetics procedure that gets more airtime than the BBL. In fact, in all of my years as a beauty editor, I'd say the Brazilian Butt Lift is one of my most discussed topics with plastic surgeons. Not because it's groundbreaking as a procedure—but because it's just so incredibly popular and so incredibly dangerous. In fact, it is renowned for being one of the most dangerous cosmetic procedures anyone can undergo.
At the start of the year, I discovered some research carried out by Face Med Store that revealed, despite the dangers associated with the procedure, the BBL is the most popular cosmetic procedure on social media in the US. That means content around the Brazilian Butt Lift has been consumed and searched for more than Botox (masseter Botox included), lip filler, liposuction and even last year's viral buccal fat removal 'trend'.
