The UEFA Women’s Euro 2025 begins in Switzerland on Wednesday (2 July), and the BBC is building excitement for the tournament with a wonderfully vibrant animated ad. Names Will Be Made takes a surprisingly handcrafted approach, using claymation to capture the visceral energy and passion of the sport.
The 40-second animation takes place in a stadium in the Swiss Alps and features a fantasy team of current footballing greats. Dramatic visual metaphors are used to highlight particular players' strengths in a bid to reduce the fame gap between men's and women's football (see our guides to the best animation software and the best laptops for animation for your own work).
