Ask U.S. Bank’s wealth executives whether Gen Z has thrown in the towel on traditional wealth-building, and the answer is a firm no. Ask them about the “Bank of Mom and Dad,” and the answer gets more complicated — and more emotional.
Both questions came from the floor during a briefing on U.S. Bank’s newly released 2026 Wealth Report, addressed to Scott Ford, the bank’s president of Wealth Management; Ryan Nelson, president of Emerging Affluent Wealth Management; and Beth Lawlor, president of Private Wealth Management, who moderated the session.
