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Creative Bloq
Creative Bloq
Technology
Adam England

The ASA was wrong to ban this cancer charity's billboards

GIRLvsCANCER poster outside in London.

In a move I’m not sure has really involved reading the room, the Advertising Standards Authority has banned a poster from the charity GIRLvsCANCER.  The poster uses (probably) the world's most famous profanity (albeit written as “f*cks”), alongside a nude close-up of women who have experienced cancer. 

Design studio Bartle Bogle Hegarty created the poster, which is part of a wider campaign looking at sex, intimacy, and pleasure for people who are living with or have lived with cancer, and I think it’s one of the best poster designs we’ve seen in a while. From October last year, the poster ran in Finsbury Park, Hackney, and Tower Gateway, and two complainants saw the poster that month. 

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