Christmas shoppers are bracing themselves to spend significantly more on gifts this year, with an average increase of over £32 compared to 2023, a new survey suggests. The festive period is set to see consumers part with an average of £377.98, marking a 9 per cent rise from the £345.35 spent last year, according to research by MyVoucherCodes.
Regional spending habits reveal notable differences across the UK. Shoppers in Northern Ireland anticipate the highest outlay, budgeting an average of £452.38 for presents. Conversely, those in the South West of England expect to spend the least, at £324.37. Meanwhile, Scottish consumers are preparing to spend £443.64, and Welsh shoppers anticipate an average expenditure of £366.11.
The research was released ahead of the Black Friday (November 28) shopping bonanza, with many retailers already having started sales.
