Lord Alan Sugar has had brutal swipe at one of this year's contestants ahead of the final of the new series airing on Thursday night.
After the show was forced on a two year hiatus by the coronavirus pandemic, it has been entertaining BBC viewers week in, week out for the last few months. Challenges faced by this year's candidates have included everything from creating a luxury cruise brand to coming up with a toothbrush for children and selling fish to designing a new non alcoholic beverage.
A whole host of budding entrepreneurs have now bit the dust in the boardroom, with just two standing after the infamously tough interviews round of last week's episode.
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The Apprentice 2022 final will see dessert business owner Harpreet Kaur and pyjama brand boss Kathryn Burn battle it out to become Lord Sugar's new business partner became the finalists after hotel manager Brittany Carter and online children’s store owner Stephanie Affleck were fired in the semi-final.
And as rumours are rife that fired contestant Amy Anzel has been banned from the final celebration show, Lord Sugar shared a clip of another unsuccessful candidate on his Twitter, taking a swipe at him in the process.
Alex Short came a cropper in the boardroom in the fourth week of the new series, feeling the wrath of Lord Sugar after an epic fail in the fishing challenge, which saw him fail to mention the focal point of the task, the catch of the day when trying to negotiate a deal with a potential customer.
Alex was giving his marching orders as a\ result of the cock up and, Lord Sugar isn't going to let him forget it in a hurry.
Alex and other hopefuls featured in Apprentice spin-off Why I Fired Them and sharing a clip of Alex's glaring error with his 5.2million Twitter followers. Above the video, Lord Sugar wrote: "And how can anyone do a sales pitch without mentioning the main item they're selling?!"
Reports this week suggest that Amy, who was fired from the show last month, has been banned after voicing her opinions about things Lord Sugar said about her on social media. One of his tweets read: "Amy didn’t sell she was so slow. Slower than broadband Wi-Fi in Cornwall."
A source close to Amy told The Sun : "When Lord Sugar posted his tweets, she thought they were nasty, hurtful and insulting and told them so in an email. She knew the final taping was happening last Wednesday but they ignored her phone calls and emails again. Then Amy got an email saying that invitations were issued at their discretion."