The Apple Car was a $10 billion, decade-long project that never came to fruition — with reports of its cancellation breaking just a few short weeks ago. Now a new in-depth report from Mark Gurman at Bloomberg documents some of the things Apple did to try and make its car a reality — including trying to forge partnerships with companies like Mercedes, Tesla and McLaren.
Apple’s history with Tesla is well known at this point. For years there have been rumors that Apple was interested in acquiring Tesla for itself, with talks falling apart in early stages. One persistent rumor, which Tesla and Apple both denied, is that talks fell apart because Elon Musk wanted to become Apple CEO — which obviously wasn’t an option.
