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Windows Central
Windows Central
Technology
Cale Hunt

"The AI web should respect quality content" — How Microsoft's new Publisher Content Marketplace aims to save your favorite sites from extinction

Satya Nadella, chief executive officer of Microsoft Corp., speaks during the company event on AI technologies in Jakarta, Indonesia, on Tuesday, April 30, 2024.

The AI revolution has been anything but kind to content creators and publishers, and the disruption of traditional revenue streams that for years kept the lights on has seen more than a few outlets go dark. Despite lawsuits and other legal troubles, the big AI firms have largely seemed content to forge ahead with using content as they please.

Microsoft hopes to change an otherwise bleak AI-driven future for publishers with its new Publisher Content Marketplace (PCM), which has just been announced as entering an early stage on the Microsoft Advertising blog.

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