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Gediminas Lipnickas, Lecturer in Marketing, University of South Australia

The AI hype is just like the blockchain frenzy – here’s what happens when the hype dies

Izf/Shutterstock

In recent years, artificial intelligence (AI) has taken centre stage across various industries. From AI-generated art to chatbots in customer service, every sector is seemingly poised for disruption.

It’s not just in your news feed every day – venture capital is pouring in, while CEOs are eager to declare their companies “AI-first”. But for those who remember the lofty promises of other technologies that have since faded from memory, there’s an uncanny sense of déjà vu.

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