Usually, when a sports league is healthy and thriving and has millions of spectators, the talent is spread out. The heavyweights have a few talismans here and there, but they’ve never gathered in the same place. The big dogs (I’ll think of another metaphor for Good Team, don’t worry!) are not playing each other multiple times a year. They’re waiting for January.
That is no longer the case for the AFC West, which is now rife with big cheeses. It’s a division full of high rollers that can win the Super Bowl, who all now have to play each other twice a year. (See!)