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Katharine Kemp, Senior Lecturer, Faculty of Law & Justice, UNSW, UNSW Sydney

The ACCC is suing Meta for celebrity crypto scam ads on Facebook. Here's why the tech giant could be found liable

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On the last day of his 11 years as chair of the Australian Competition and Consumer Commission (ACCC), Rod Sims announced the commission is bringing a “world-first” claim against Meta (owner of Facebook) in the Federal Court for false or misleading conduct.

The ACCC alleges Meta failed to take sufficient steps to stop displaying scam cryptocurrency ads on Facebook in 2019, even after receiving complaints. Sims said the ads led to more than A$650,000 in losses for one consumer.

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