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Fortune
Fortune
Orianna Rosa Royle

That morning coffee you swear by may not do what you think it does

Woman happy while drinking coffee (Credit: Jordi Mora igual—Getty Images)

There’s nothing like a strong cup of coffee to kickstart the day, right? But according to new research, the get-up-and-go that most people feel soon after sipping the popular caffeinated drink could just be a placebo. 

In fact, the mere ritual of turning on the coffee machine, and stirring in milk or sugar is enough for people to feel a palpable buzz—before even taking a sip.

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