This season, longtime and brand-new Formula 1 fans alike will spot a new brand in the paddock. Elemis has come on board in 2025 as the official skincare sponsor of the Aston Martin Aramco Formula One™ team—and the duo isn’t as unlikely of a pairing as you might think.
In fact, Elemis and Aston Martin are two of Britain's most luxurious exports. The skincare range, which expanded to beauty counters in the United States only in 2018, is known across the pond for its award-winning, science-backed formulas. Aston Martin shares a similarly iconic history as one of the most prestigious racing brands in the world, with over 100 years of experience in the sport.
