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The Conversation
The Conversation
Lifestyle
Virginia Beal, Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

'Thank you for making me feel smart': will a new campaign to raise the status of teaching work?

Federal and state governments have just launched a A$10 million advertising campaign to “raise the status” of teachers in Australia and encourage people to consider a career in school education.

Called “Be That Teacher”, the campaign features emotive stories from eight real teachers who have positively affected their students’ lives and futures.

For example, Mr Wang, a maths teacher from Victoria talks about how a Year 10 student wrote him a note to say “thank you for making me feel smart for once”. Mrs Kentwell, a primary teacher from Queensland, spoke about holding the hand of a young blind student in a running race, while other students cheered him on.

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