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Bangkok Post
Bangkok Post
Business

Thai Honda holds prices amid cost pressures

Thai Honda Honda Thai Middle East Thailand Vietnam
Mr Hamamatsu warns that ongoing Middle East tensions pose a significant challenge to Thailand's automotive industry in the second half of the year.

Thai Honda, a motorcycle manufacturer and distributor, is determined to keep its motorcycle prices stable despite mounting production costs driven by prolonged tensions in the Middle East.

Masayuki Hamamatsu, the newly appointed president of Thai Honda, said the company has no immediate plans to raise prices, fearing that higher prices would dampen consumer demand.

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