
In another example of the ratings juggernaut that NFL football has become for linear TV, ESPN is reporting that its ESPN’s NFL Divisional Playoff presentation of the Houston Texans versus the Baltimore Ravens on January 20 pulled in a record 31.8 million viewers.
The Texans-Ravens audience peaked at 36.2 million viewers in the third quarter (6:30 – 6:45 p.m. ET).