Tesla's fortunes in the UK have taken a sharp downturn, with July 2025 new car registrations falling by nearly 60 per cent to just 987 vehicles. The figures mark one of the steepest setbacks for the US manufacturer since its entry into the British market, signalling growing pressure on the brand.
The decline coincides with intensifying competition from Chinese rivals and public unease over Elon Musk's political interventions, which appear to be affecting consumer sentiment. Once viewed as the undisputed leader of the electric vehicle (EV) transition, Tesla is now facing questions about whether it can retain relevance in an increasingly crowded UK market.
