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Los Angeles Times
Los Angeles Times
Business
Andrea Chang

Tesla, TikTok and taquitos: On the beach at the world's first wealth festival

HUNTINGTON BEACH, California — Opening night at the Future Proof wealth festival kicked off with an edict from one of the hosts: "Tomorrow, we rage. Tonight, we drink."

The following morning saw women in expensive sports bras and spandex making their way through the breakfast buffet line. Sunblock stations were set up next to seafoam-green beachfront tents promoting asset management services. An early-morning meditation was canceled when the instructor didn't show up — perhaps having taken the host's exhortation too much to heart? The roar of motorcycles cruising along Pacific Coast Highway was omnipresent, punctuated now and then by the screeching of seagulls or a drone overhead.

Star bond trader Jeffrey Gundlach and NBA player Isaiah Thomas were there; as was a 29-year-old in a cheetah shirt who'd flown in from Houston hoping to glean get-rich-quick tips; and also some dude, plaid bucket hat pulled low, who'd almost certainly snuck in for free taquitos. There was a rumor of a Ferris wheel.

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