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The Guardian - UK
The Guardian - UK
Technology
Jasper Jolly

Tesla’s European sales slump as Musk warns of ‘rough quarters’ ahead

Model Y cars at Tesla’s gigafactory in Grünheide, Germany.
Model Y cars at Tesla’s gigafactory in Grünheide, Germany. Photograph: Reuters

Tesla sales in Europe have collapsed by one-third this year, data shows, after Elon Musk warned the electric carmaker faced “a few rough quarters” ahead.

According to the figures published on Thursday by the European Automobile Manufacturers’ Association (ACEA), sales of Tesla vehicles in Europe slumped by 33% to 110,000 in the first half of 2025, compared with 165,000 in the first half of 2024.

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