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The Guardian - US
The Guardian - US
Technology
Johana Bhuiyan and agencies

Tesla quarterly sales slump 13% amid backlash against Elon Musk

people hold signs against Tesla outside a dealership saying 'don't buy tesla' and 'de-musk america'
People protest outside a Tesla dealership in Palo Alto, California, on 5 March. Photograph: Carlos Barría/Reuters

Tesla reported a 13% drop in vehicle sales in the first three months of the year, making it the electric vehicle maker’s worst quarter since 2022. It’s another sign that Elon Musk’s once high-flying electric car company is struggling to attract buyers.

The drop is probably due to a combination of factors, including its ageing lineup, competition from rivals and a backlash from Musk’s embrace of rightwing politics. It also is a warning that the company’s first-quarter earnings report later this month could disappoint investors.

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