
Tesla (NASDAQ: TSLA) got the market’s attention when it revealed plans to shift gears. The shift entails mothballing Model S and Model X production and retooling its Fremont facility for robots.
Plans for 2026 include limited sales of Optimus robots by year-end, with production ramping in 2027. The goal is to produce 1 million robots per year at a price point of $30,000 apiece, sufficient to achieve $30 billion in annualized revenue. For shareholders, the move has raised as many questions as it answered, including what it will mean for share prices.