TESCO is set to launch a new range of Scottish wild venison in stores across the UK.
The new "Tesco Finest Venison range" includes venison fillet, roe venison leg and haunch steaks, bringing the Scottish meat to more Tesco customers than ever before.
The new range, supplied by Dundee-based firm Highland Game, will be sold in 100 stores across the UK, and will also create 12 new jobs at the stockist.
Wild venison is naturally high in protein and typically low in fat, making it a nutritious choice for those looking to incorporate more protein into a balanced diet.
The country’s deer population is estimated to have reached more than one million, having doubled since the 1990s. In high concentrations, deer can cause numerous issues.
Jim Fairlie, the Minister for Agriculture and Connectivity, has previously highlighted the “flourishing venison market” to assist in deer management.
Richard Wood, category director at Tesco, said: “As the largest customer of Scottish agriculture, we’re proud to play an important role in supporting the farmers, growers, producers and suppliers who work tirelessly to produce some of the finest produce in the world.
“With the launch of this new range, customers across the UK will be able to enjoy great quality wild Scottish venison at home, whether that’s tucking into a venison steak on date night, or wowing guests for Sunday lunch.
“We see significant long-term potential for the category and look forward to growing it in partnership with Highland Game.”
Euan Ross, retail sales director at Highland Game, said: "We are proud to launch the Tesco Finest wild venison range, bringing this exceptional Scottish product to more customers across the UK. Achieving Tesco Approved status as the first wild venison processor reflects our commitment to quality and partnership.
“As more customers seek naturally nutritious, minimally processed and high-quality food, premium wild venison is well placed to meet those changing preferences through its outstanding provenance, flavour and nutritional credentials.”
