Tesco shoppers have fallen for Frankie Bridge's new F&F range after spotting it online.
Supermarket giant Tesco's in-house clothing brand F&F Clothing has amassed a loyal fan base of nearly 600K followers on Instagram where, like its high street competitors, it posts regular photos and videos to keep shoppers in the loop on all the newest stock and product drops.
The brand often works with a range of celebrities and social media influencers, with its latest collaboration with former The Saturdays singer Frankie Bridge causing a stir on Instagram.
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F&F Clothing shared a carousel of images of Frankie modelling some of the newest items from her FW Bridge brand. Featured clothing includes a long neutral coat, a leather look tan skirt paired with a long-sleeved black top, and a neutral dress with a vibrant black squiggle print.
Captioning the photos, F&F Clothing said: "With the new collection from @fw_bridge, our spring staples have just got an upgrade [heart eyes emoji] From, 19.50".
The range proved popular on the hit social media platform, racking up more than 1,300 likes. Shoppers shared their thoughts in the comments section.
Gemma Bird simply said: "Love". Beth said: "Was so happy to find these pieces in my local store". Kath commented: "Lovely Outfit". Liz told a friend: "I want that black top!" Annabelle added: "It's all STUNNING".
Other shoppers tagged their friends to direct them to the post, while some shared a string of heart eye emojis to show their appreciation for the collection.
Tesco doesn't have an online clothing shop anymore, which means shoppers can only pick up F&F Clothing in stores - though selected items are available on the Next website. F&F clothing is stocked in 607 Tesco stores. You can find your nearest Tesco store here.
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