Tesco shoppers have fallen for Frankie Bridge's new F&F range after spotting it online.
Supermarket giant Tesco's in-house clothing brand F&F Clothing has amassed a loyal fan base of nearly 600K followers on Instagram where, like its high street competitors, it posts regular photos and videos to keep shoppers in the loop on all the newest stock and product drops.
The brand often works with a range of celebrities and social media influencers, with its latest collaboration with former The Saturdays singer Frankie Bridge causing a stir on Instagram.