Shoppers have became incredibly frustrated at supermarket costs, after seeing tubes of Colgate toothpaste priced at £10 at a Tesco store.
The product was initially spotted by @NoContextBrits on Twitter, who shared a snap of the 75ml Colgate Max Ultra White alongside a £10 price tag.
Captioning the post, they wrote: "A tenner for toothpaste," while the image also shows the product was being sold at 133.33p per litre. The Colgate product was spotted at Sheldon's Tesco supermarket in Birmingham before swiftly being shared online.
