Tesco have taken a leaf out of Spotify's 'end of year wrapped' book by allowing Clubcard customers to see what items they've been snacking on in 2022. The new Clubcard Unpacked service reveals to shoppers how much they spent on groceries in 2022, as well as highlights of your most frequently bought items, your favourite meal deal combos, and which supermarket aisle you shop from the most.
It also shows you how much you saved by using your Clubcard. Sainsbury’s also has a similar feature, where one shopper revealed he was the number one buyer of Quavers in Dalston for the second year running.
However, Tesco's new feature isn’t readily available to everyone. According to Grocery Gazette, this feature will be available for around eight million Clubcard members, Manchester Evening News reports.
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If you want to check and see if you’re one of the ones, go to the Tesco Grocery & Clubcard app and click the Clubcard tab. A Tesco representative replied on Twitter to one customer who said they did not have the feature saying it is still being trialled.
The rep said: “If our customers like it then we may expand it to more customers in the future.” Clubcard Unpacked has also revealed what the UK’s favourite meal deals are - which may surprise some shoppers.
The favoured main was a Sausage, Bacon & Egg Triple Sandwich. For the snack, the UK preferred McCoy’s Flame Grilled Steak crisps, and the top tier drink was a 500ml Coca-Cola.
Coming in close to the top were the mains Tesco Chicken Club Sandwich and Tesco Chicken Bacon and Stuffing Sandwich. Walkers Cheese and Onion Crisps and Fridge Raiders Southern Style Chicken Bites were among the favourite snacks, and the Strawberry Ufit High Protein Milkshake and Lucozade Energy Orange were top drinks purchases.
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