In a historic first, supermarket giant Tesco has changed its logo. The retailer has made a major change to its iconic supermarket logo, and shoppers will be able to spot the change on thousands of stores, delivery vans and billboards across the UK.
The change has been made ahead of Easter. For 2023, Easter will fall on Sunday April 9.
Tesco says it has given its iconic logo its first dedicated Easter makeover, introducing a temporary twist that will see a cracked egg design added to the Tesco ‘O’ in thousands of places across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts from today (20th March).