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Manchester Evening News
Manchester Evening News
National
Rachel Pugh

Tesco has changed its iconic logo in a historic first for the supermarket

In a historic first, supermarket giant Tesco has changed its logo. The retailer has made a major change to its iconic supermarket logo, and shoppers will be able to spot the change on thousands of stores, delivery vans and billboards across the UK.

The change has been made ahead of Easter. For 2023, Easter will fall on Sunday April 9.

Tesco says it has given its iconic logo its first dedicated Easter makeover, introducing a temporary twist that will see a cracked egg design added to the Tesco ‘O’ in thousands of places across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts from today (20th March).

The ‘cracked egg’ has been hidden across the large logos on the outside of 19 surprise store locations across the country, with the updated design unveiled to launch a £100,000 Easter giveaway from the retailer.

READ MORE: Marks and Spencer shoppers say £22 slimming jeans fit like a 'dream' and want a pair in all seven colours

From Monday March 20 until Wednesday March 29, shoppers who spot one of the limited-edition logos across any format can enter for the chance to win £1000 by sharing an image of it on their Instagram grid or Twitter feed with the hashtag #CrackingEaster or post a photo of it under the promotional post on the Tesco Facebook page.

Tesco has changed its logo ahead of Easter (Supplied)

The giveaway will see 100 lucky entrants win £1,000 to spend at Tesco, to help them enjoy Easter with family and friends. Last week Tesco unveiled its largest Easter Egg offering to date.

With prices starting from just £1, here’s a selection of the some of Tesco's Easter eggs for all budgets:

Exclusive chocolate treats less than £5

  • Tesco Free From Cluckie The White Chocolate Chick 100G - £3.50
  • Tesco Milk Chocolate Bunnies 75G - £1
  • Kinder Bueno Mini Eggs 80G - £2.75
  • Tesco Free From Popping Candy & Mallow Choc. Bar 120G - £2.50
  • Lindt Easter Gold Bunny Strawberry White Chocolate 100G - £2.75
  • Cadbury Milk Chocolate Egg Salted Caramel Eggs 5 X 40G - £2.00
  • Reese's Peanut Butter Creme Egg 5X34g - £2.50

Exclusive eggs for £5

  • Terry's Chocolate Orange Easter Egg Exploding Candy 297G- £5
  • Wicked Kitchen Salted Caramel Flavoured Chocolate Egg 130G- £5
  • Maltesers Orange Button Chocolate Egg 274G- £5
  • Twix White Chocolate Egg 316G- £5
  • Kit Kat Chunky Biscoff Milk Chocolate Egg 274.5G- £5
  • Aero Peppermint Chocolate Easter Egg 230G- £5

Exclusive eggs at Tesco for £12 and under

  • Kit Kat Caramel Cookie Collision Easter Egg 556.2G- £12
  • Toblerone The Edgy Egg Milk Chocolate Easter Egg 298G- £12
  • Cadbury Fingers Chocolate Egg 547G- £12
  • Galaxy Cookie Crumble Easter Egg 500G- £12
  • Ferrero Rocher Golden Easter Milk Chocolate Egg 212G- £8
  • Maltesers White Chocolate Egg With White Truffles 287G- £10
  • Lindt Milk Chocolate Egg With Salted Caramel Truffles 260G- £9
  • Cadbury Dairy Milk Orange Giant Buttons Easter Egg 410G- £10

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