Shoppers have questioned supermarket chain Tesco over its decision to cease selling footwear under its native F+F fashion brand. Fans have noticed the change in stores in recent weeks, and have taken to social media to voice their disappointment.
According to an article in Just Style in 2021, the somewhat controversial move was announced in September that year and was expected to come into force in September 2022. At the time, fashion industry news brand Drapers reported that it was due to “profitability and difficulties in making those specific products sustainable", with some accessories also affected as well as shoes.
This has since been noticed in stores, and despite the supermarket chain still providing footwear for schoolchildren, many customers are still not happy with the move, having depended on the purse string-friendly brand in previous years.
