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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Tesco aiming for bumper 2026 after best Christmas market share in decade

Shoppers walk past a branch of Tesco in London
Tesco sales in the UK rose 3.2% in the six weeks to 3 January against hopes of 3.9%. Photograph: Maja Smiejkowska/Reuters

Tesco is aiming to grab an even bigger slice of the grocery market this year after winning its best share in more than a decade over Christmas with strong sales of fresh food and its Finest own-label range.

The supermarket, which has an almost 29% market share, according to Worldpanel by Numerator, said it had taken the most trade from Asda, the UK’s third-largest supermarket chain that has been struggling to turn around falling sales.

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