In the whirlwind of the 2025 festive season, Tesco finds itself at the centre of a social media storm, accused of 'cancelling Christmas' after a viral claim alleged the supermarket had rebranded its traditional firs as 'evergreen trees' to appease so-called woke sensitivities.
On 16 November 2025, the row erupted online, fuelling boycott calls and debates over cultural erosion, as shoppers hunt Nordmann Fir deals and braced for imperfect holiday preparations.
