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International Business Times UK
International Business Times UK
Mycah Puno

Ten Holly Campbell Lions Gameday Looks That Deserve Their Own NFL Highlight Reel

'Back in Black!': Holly Campbell's outfit for the Lions' 21 October 2025 game, on her Instagram Story (Credit: Screenshot from Holly Campbell's Instagram Story / @hollyhcampbelle on Instagram)

Detroit Lions head coach Dan Campbell might command attention on the sidelines for his grit and energy, but his wife Holly Campbell has quietly become a fan favourite in her own right. With over 100,000 Instagram followers, Holly delights supporters by sharing her sharp, sometimes playful gameday outfits, turning match weekends into mini fashion events.

Married to the Lions coach since 1999, Holly is not only his biggest cheerleader but also the team's unofficial style icon. From tweed jackets to thigh-high boots, her looks regularly cause a stir among fans — and occasionally bring superstition into play. As she once admitted, any outfit worn during a loss 'goes on ice for a while'.

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