In Poland, buying shampoo or laundry care usually means navigating crowded supermarket aisles and long checkout lines. According to Nielsen, fast-moving consumer goods (FMCG) make up just 1% of total online sales here – compared to countries like the UK, where they exceed 10%.
Recognizing this untapped potential, Brand Distribution Group (BDG) is teaming up with e-commerce platform Temu to pioneer a shift, betting that consumers in Poland will embrace buying their daily essentials online.
Founded in the 1990s, BDG specializes in distributing food, beverages, and household products to wholesalers and retailers worldwide, employing over 200 people mainly from the Białystok region.
"We’re proud of our local roots but committed to an international vision," said Sławomir Siergiejczyk, Head of Commerce at BDG. “We want to be pioneers, not just participants.”
Within days of listing their products on Temu, BDG received hundreds of orders—pointing to strong market demand for online purchases of everyday essentials. The robust interest also helped cement BDG’s confidence in Temu as an attractive sales channel to reach new customers.
Temu is a global e-commerce marketplace that connects consumers directly with millions of manufacturers, brands, and business partners. Besides offering consumers access to a wide selection of value-for-money products, Temu has also opened its platform to local sellers in more than 20 countries, providing them with a low-cost channel to reach new customers. Temu launched in Poland in May 2023 and welcomed its local sellers since December 2024.
A recent global Ipsos survey found that Temu users save an average of 24%, and 80% say the platform offers strong value for money. With its rapid growth and expanding product range, Temu has become a go-to destination for many consumers seeking to maximize their budget.
Reshaping Online Shopping Experience for FMCG
BDG signed up to sell on Temu in December 2024 and officially launched on the platform in March 2025. As part of the onboarding process, sellers are required to submit relevant documents, including business registration, identification, and certifications for certain product categories. Product listings are also reviewed to ensure they do not violate intellectual property rights. In addition, sellers must agree to a third-party code of conduct that outlines the platform’s rules on complying with applicable laws and regulations related to labor, product safety, and other standards.
"The process highlighted Temu’s dedication to quality. There’s a misconception that platforms like Temu allow unverified goods, but our experience disproves that," said Siergiejczyk.
Temu’s merchant support was instrumental in BDG’s success, Siergiejczyk said, especially in the early days when Temu assigned a Polish account manager to streamline communication and help the company accelerate product listings. The selection—laundry capsules, tasty snacks, and popular packaged beverages—also helped BDG stand out among the general merchandise on the platform.
"Temu isn't just a platform—it's a buzz-maker. Their talent for creating viral moments on social media offers us unparalleled visibility," he said.
Local Roots, Global Ambition
Given the initial success, BDG is planning to tap on Temu to sell directly to consumers beyond Poland. Currently, the company is in preparation to expand to markets such as the Czech Republic, Hungary, Slovakia, Romania, and Germany through Temu.
"Our ultimate goal is to cover the entire European markets," said Siergiejczyk. "Temu’s support makes us believe this vision is within our grasp."
The team is also actively adapting products to regional preferences. "Different countries have distinct tastes and expectations," he said. "We’re listening closely and adjusting our offerings accordingly."
