A new startup founded by PlutoTV co-founder Ilya Pozin has launched its first TV set, a 55-inch 4K HDR TV with an integrated second smart screen. The new company, dubbed “Telly” is now taking reservations to give them away for free to the first 500,000 U.S. customers.
The company—which Pozin founded after selling PlutoTV to Viacom for $340 million in 2021—is subsidizing the cost of the sets by using the second screen to constantly show ads. The new form factor combines the cinematic picture quality of a 55" 4K HDR Theater Television Display with a separate built-in Smart Screen to show additional graphics and ads. The two screens are integrated by a premium sound bar. Telly is powered by TellyOS, which is designed for dual screens.
