Antimicrobial resistance is projected to cause up to 10 million deaths each year by 2050, making it one of the most pressing global health challenges of this century. In 2021, an estimated 4.71 million deaths were associated with bacterial antimicrobial resistance.
Antimicrobial resistance happens when disease-causing microbes such as bacteria, viruses, fungi and parasites develop resistance to antimicrobials (the medicinal substances used to control them). This leads to treatable infections becoming life-threatening.
The World Health Organization, other organisations, networks and alliances run extensive campaigns designed to educate the public about antimicrobial resistance. But a question remains after more than a decade of global campaigns: has all this awareness-raising actually helped combat antimicrobial resistance?