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Evening Standard
Evening Standard
Entertainment
Amy Francombe

Telfar debuts first of its kind new pricing and makes most popular items the cheapest

Ever since its inception in 2005, New York-based fashion brand Telfar has been disrupting the fashion industry with its accessible approach to luxury, and the latest endeavour proves they’re at it once again.

Last night the label introduced a new live pricing system, which will peg the price of an item according to consumer demand, and will be enacted on their next clothing drop on March 27 and continue weekly until April 24.

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