Look, if it were within my power, this article would consist of nothing but a stitched-together, ten-hour video of BAFTA-winning actor Brian Cox saying "what the hell's a Devil Gene?" over and over again.
Alas, they pay me to write things. So, it's with equal parts befuddlement and joy that I tell you that the latest stage in Bandai Namco's marketing campaign for Tekken 8 is a lore video featuring none other than Logan Roy himself.