An Asda shopper has managed to knock an impressive £40 off his food shop by looking out for Asda Rewards labels on the shelves in his local store. After he downloaded an Asda app to his phone, he found that when buying certain products the supermarket would pay up to 10 per cent back into an Asda Rewards "wallet" — while Asda "Super Stars" would pay back even more.
As the cost of living continues to bite, families are looking at the different ways to make their money stretch. The Asda scheme helps by encouraging shoppers to target certain products, which shoppers may buy anyway, to earn "rewards" on the app which can then be converted into vouchers to spend in-store.
The shopper told YorkshireLive: "After I downloaded the app I noticed the Star Products labels on various shelves. Sometimes they were hidden, for example, an Out of Stock label might be covering up a product label if it hadn't been changed by a member of staff.
"Other times, I'd be stood weighing up whether to buy one product or the other when I would check the app and find that one of them was offering credit back on the purchase. For instance I was trying to buy some cola cans and they had £2.50 back on Coke Zero, but weren't offering anything on Pepsi despite being a similar price per can. So I ditched the Pepsi and bought just under £30 worth of Coke Zero, which instantly gave me £7.50 in my wallet.
"Of course it wouldn't be worth it if the product you switch to is more expensive, but where the price was the same for the same size, I followed the Rewards labels on the shelves. In the space of about two or three big shops I had £40 to spend in store."
The shopper then turned the £40 credit into a voucher on the app and used it at the till to get their £52 haul reduced to just £12.98. He said: "I'm already back up to £5.50 on the app. It's more generous than other supermarkets, and I get another 1 per cent cashback by paying on a Chase card."
Asda's Rewards Top Picks right now is offering £3.50 back if you buy 30 cans of Diet Coke for £12.50. A 70cl bottle of Jack Daniels is £25, but shoppers get £8 back. If you purchase four bottles for £100, you'd get £32 back.
According to Asda's website, details about its Rewards Scheme reads: "Explore 100's of Star Products and start earning today. Purchase any of our Star Products and you’ll receive an instant Cashpot boost equivalent to 10 per cent of the product’s price. Super Stars give you even more."
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