When Brian O’Kelley sold his technology company for $1.6 billion, he had the chance to join the ranks of the world’s wealthiest entrepreneurs. Instead, the AppNexus co-founder chose to keep less than $100 million and give the rest away to charitable causes. The decision followed a conversation with his wife about how much money they needed to live comfortably, and it reflected a view he has since expressed openly: he does not believe people need billions to have a good life. Now building another technology business, O’Kelley says he has no intention of becoming a billionaire, whatever his next venture earns.
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