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Fortune
Fortune
Alicia Adamczyk

Taylor Swift’s latest master stroke is a blockbuster re-recording of her breakthrough pop album—and it could reshape the music industry as we know it

The Final Night Of Taylor Swift | The Eras Tour - Los Angeles, CA (Credit: Kevin Winter)

With the release of "1989 (Taylor's Version)," her fourth re-recorded album, Taylor Swift has never been bigger. What started as a seeming passion project to reclaim her life's work has catapulted the 33-year-old pop artist to be the biggest living musician in the world no matter how you slice it: sales, streams, concert ticket sales, and even the box office.

The newest version of "1989 TV," released at the end of October, sold 1.65 million copies in its first week, according to Luminate Data, making it Swift's third album to surpass 1 million sales in the past year and the fifth best-selling week for an album since Luminate began tracking sales in 1991. More surprising: In an era when no one buys music, it outsold the first week of even the original "1989," considered the first apex of Swift's career. It also dwarfs the success of her other Taylor's Versions re-records—"Fearless," "Red," and "Speak Now"—which rocked the industry on their own.

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