If businesses have learned anything, it’s that you never want to anger pop superstar Taylor Swift. Given her practically unparalleled influence, her words seemingly carry the weight of law. Certainly, U.S. lawmakers paid attention when Swift criticized Ticketmaster – under the Live Nation Entertainment (LYV) umbrella – for its struggles managing ticket distribution for her Eras Tour.
As a primary market provider, Ticketmaster enjoyed the enviable honor of selling Eras tickets for the first time – and of course at the face value set by the event provider. Naturally, legions of Swift fans (colloquially referred to as Swifties) waited for hours in online queues, only for their patience to go for naught as technical issues temporarily collapsed the Ticketmaster website.
