
Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be found among the savoury sarnies. It is classified as a meal deal main, despite quite clearly being pudding.
The release follows the viral strawberry and creme sando released by Marks & Spencer in June. It’s as simple an offering and one obviously designed in a similar vein: to cause a stir. Just as we tried M&S’ sando, we tried this one. Has Tesco got it right?